YouTrip is a multi-currency mobile wallet with a prepaid Mastercard® that offers zero transaction fees across 150+ currencies at wholesale exchange rates and also allows for the exchange and storage of 10 selected currencies.
As a travel product, the business was severely affected when Covid hits in 2019. Product team's mission was to explore other use cases for our product to sustain our business until the pandemic is over.
At first, we had a discussion with the Singapore and Thailand team to understand the local situation to understand the people's behaviour. As we expected, people couldn't do much and was forced to stay home due to the lockdown. We were eyeing on E-commerce as it was one of the few way people can entertain themselves as well as getting their supply.
With the opportunity we discovered, we worked with the Data team to study the transaction data and here are some of the insights we found.
of unique users who had made at least 1 transaction never performed eCommerce transactions
of the total transaction are eCommerce transactions in recent 180 days
of transaction amount is composed of E-commerce transactions
The amount/revenue per E-commerce transaction is relatively higher than POS transaction
The most spent merchants are online marketplace such as Taobao, Amazon, Alibaba, shopee etc.
After the quantitative insights has initially proven our assumption, we performed a user study to:
Expectation of the existing app/Product (5-10 mins)
About online purchase expectation (15 mins)
Post usability test question (3 mins)
“I applied the card 3 years ago,but didn’t use it much as I don’t know how it works”
By Shannon Lim
“Google iCloud service charges me in USD. It reminds me to use YouTrip card”
By Luo Baoxin Terence
“I already have other cards with better rewards”
By Wee Chin Hui
“Younger people just value convenience more”
By Grace Ho
Access to editorial content allows our users to be more engaged with our brand product by showing them tips and promotions that are happening.
It would also increase the overall transaction volume and MAU.