YouTrip is a multi-currency mobile wallet with a prepaid Mastercard® that offers zero transaction fees across 150+ currencies at wholesale exchange rates and also allows for the exchange and storage of 10 selected currencies.To celebrate the 3rd anniversary, we are bringing app 2.0 with enhanced experience and new features to the users. Referral is one of the features we would like to improve and reduce the drop off rate.
YouTrip Referral Program allows users earn some cash by inviting their friends to YouTrip.
Get SGD 10 for every friend who successfully sign up for YouTrip and top up for the first time. Maximum rewards at SGD 100, i.e. 10 successful referrals
Get SGD 10 after first top up
Get THB 100 for every friend who successfully sign up for YouTrip, top up and make their first transaction. Maximum rewards at THB 1000, i.e. 10 successful referrals
Get THB 100 after first successful transaction
I also studied competitors and other most successful referral programs.
Here are the takeaways after understanding their referral program:
How could we do better to attract referrers to refer and make it easy for referees to finish all the required steps to get the reward?
Before we started working on the design, we had a meeting with the Singapore marketing team asking if we can remove the referral reward cap as we think it would make the referral program much more attractive to influencers and those who have a good friends network.
To top it off, we have come up with the idea of giving a one-time bonus to those who successfully refer 10 or more users.
Get S$5 (🇸🇬SG)/THB100 (🇹🇭TH) per successful sign up, no maximum cap.
A one-time bonus of S$50 (🇸🇬SG)/THB1000 (🇹🇭TH) will be rewarded to users who have made 10 successful referrals.
Get S$5 (🇸🇬SG)/THB100 (🇹🇭TH) after successful sign up and complete the required steps
Then, I started looking at the existing referral page and extracted the key functions and information that I need for the referral program.
What to do?
What’s the reward?
Referral Link and Share buttons
What to do?
How can I get the reward?
How long it takes?
How much longer until I get the reward?
7000 (or ~10% of MAU) new users sign up from Referral in the first month
We believe with the aid of KYC service provider and Virtual card, it will reduce the drop off on the referee side.